Hershey covers all candy bases with Christmas heat map for consumers
While Decorating the Christmas tree – Utah (82%), Exchanging gifts – Idaho (79%), Watching a favourite holiday movie – New Mexico (81%), or Going to look at holiday lights/decorations - Kentucky (80%), Hershey say they have all bases covered with seasonal favourites like Hershey’s KISSES wrapped in festive foils and Reese’s Trees, as well as new products like Hershey’s Holiday Bars.
According to a new survey from the confectionery giant conducted with OnePoll, a majority of people agree that it is important to celebrate traditions around the holiday season.
To make all those cherished, sacred traditions just a little bit sweeter this season, Hershey created a special candy pairing guide designed to perfectly match one of its holiday offerings with the most popular traditions unveiled in their recent survey.
Enjoy the perfect combination of Reese’s peanut butter and milk chocolate in the fitting seasonal shape while decorating your dazzling Christmas tree with lights and ornaments, which ranked as the number #1 most popular tradition nationwide, and in 15 states.
Up next, the oversized Reese’s 1lb Peanut Butter Cup, already gift-tagged and ready to bring to your next gift exchange, is the ultimate treat to make dreams come true for the peanut butter and chocolate lover on your list.
“Hershey knows that magical feeling of being surrounded by loved ones and cherishing every moment this special season brings,” said Katie Behrman, associate brand manager, seasons, at The Hershey Company. “We want to help transform those sweet moments into lifelong memories by adding an extra element of delight with our seasonal products like Hershey’s KISSES in festive foils, new Hershey’s Milk Chocolate Hot Chocolate Bombs and Rolo Creamy Caramels Wrapped in Rich Chocolate.”
Find what tradition is the most popular in your state with Hershey’s holiday tradition heat map (below) and then use the candy pairing guide to make sure you’re stocking up on the iconic sweets to help make your holiday celebrations even more merry this season!