Sales
UK confectionery firm sees 27% sales increase during cost of living crisis
The Wigan-based company, which celebrates its centenary in 2023, said that the economic downturn had resulted in people turning to more affordable “feel good” treats.
Uncle Joe’s joint Managing Directors John Winnard MBE and Antony Winnard said sales for the fourth quarter were projected to be up 27.3% compared to the same period last year.
They said: “Whenever people have to tighten their belts financially, they turn their back on expensive treats in favour of affordable comfort food, like sweets.
“As a result of the cost of living crisis, people are eating more sweets and the sweets that they are eating are the traditional kind, which we make.”
Uncle Joe’s Mint Balls are made by Wigan-based William Santus and Co Ltd, a privately-owned traditional sweet company that was established in 1898.
