Veganuary

Fudge Kitchen ramps up plant-based offering for Veganuary

By Anthony Myers

- Last updated on GMT

Fudge Kitchen’s renowned slab fudge comes in four vegan flavour varieties. Pic: Fudge Kitchen
Fudge Kitchen’s renowned slab fudge comes in four vegan flavour varieties. Pic: Fudge Kitchen

Related tags Veganuary plant based Dairy alternatives vegan

UK High Street brand Fudge Kitchen has joined the Veganuary campaign by expanding its vegan offering. The fudge brand, which still batch-makes all of its products at its HQ in Kent, saw a 3.5% rise in vegan sales in 2022 with 10% of all its online sales being attributed to vegan products

Managing Director, Sian Holt, said: “We’ve worked really hard in the last few years to develop our vegan offering. We use a variety of plant-based milks, vegan chocolate, and nut butters, some of which are made in-house. Our vegan fudge was originally created in response to customer demand but is even more pertinent following COP27 and the drive for food companies like ours to offer more environmentally friendly options​.”

Fudge Kitchen’s vegan selection includes both slab and square fudge pieces, coconut ice and vegan drinking fudge. its vegan fudge is available in numerous flavours, including Toffee, Buttermint and Chocolate & Orange, but they are continuously innovating and introducing new flavour combinations.

Marketing Manager, Richard Parson, said: “Our vegan gifting range opens up a new gifting category for those seeking plant-based products. Feedback from our customers is that good vegan confectionery is hard to come by, and they are always pleasantly surprised after trying our vegan products and can’t quite believe they really are dairy free​.”

According to the Vegan Society the vegan trend shows no sign of slowing down with 7.2 million British adults following a vegan diet in 2022.

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