Just Born celebrates a century of candy perfection

Just Born Quality Confections is celebrating its 100th anniversary this year, launching a 100 Random Acts of Sweetness programme. Fans across the Lehigh Valley and Philadelphia can look forward to Just Born stopping into various locations all year long to surprise and delight them with prizes like candy, gift cards, and more. In addition, the third-generation family-owned candy manufacturer is working with local organisations to invest in educating and empowering the future manufacturing workforce.

“Just Born is humbled to have reached this huge milestone in our company’s history​,” said Co-Chief Executive Officer David Shaffer “We cannot overstate how grateful we are for all who have been a part of Just Born’s story throughout the years. Looking forward to the next century, our goal remains the same – to bring sweetness to people’s lives through the family traditions and beloved memories that fans create with our brands​.”

From Brooklyn to Bethlehem

Just Born first opened its doors when founder Sam Born opened a small retail store and factory in Brooklyn, NY in 1923. He produced a fresh line of candy daily and declared the candies, “Just Born​.” The company relocated to Bethlehem, PA during the height of the depression in 1932.  Together with Born’s brothers-in-law, Irv and Jack Shaffer, the company thrived and, in 1932, moved its operations to Bethlehem, PA where it has grown to become one of the largest candy companies in the US by giving back to the community, being good environmental stewards and creating a culture where people want to work.

Just Born President & COO to retire

In a separate announcement, the confectionery company said David Yale, President & COO, plans to retire effective at the end of March this year.

Yale began working for Just Born in 2011 and his many accomplishments include working with Just Born’s Associates and stakeholders to help transform PEEPS into an American cultural icon at Easter and modelled the Just Born RESPECT Philosophy to make it an employer of choice. 

He also served on the Boards of the National Confectioner’s Association and Valley Youth House.

“David Yale’s retirement, in our 100th year, comes at a time when we are on sound financial footing, our iconic brands are healthy, and leadership is in the capable hands of the next generation of the Shaffer/Jett Family, in tandem with our talented Executive Team and Board of Directors​,” said Shaffer.