Candy legend Bob Born, Father of PEEPS, passes away aged 98

By Anthony Myers

- Last updated on GMT

Ira ‘Bob’ Born. Pic: Just Born Confections
Ira ‘Bob’ Born. Pic: Just Born Confections

Related tags Just Born Confectionery Candy

Just Born Quality Confections announced today that Ira ‘Bob’ Born has passed away peacefully at the age of 98.

Bob, who was the son of the company’s founder Sam Born, joined Just Born in 1945 after the Second World War where he honourably served in the US Navy. 

In statement, the company said: ‘Bob devoted his life to Just Born and the science and process of candy making.  He was an inventor whose amazing intellect allowed him to see solutions to almost any situation. 

‘Most notable was his ability to see how PEEPS, which were made by hand, could be produced in a mechanical manner.

‘Bob designed the machine that deposits the PEEPS Marshmallow Chicks - and his machine was in use for well over 50 years. 

‘Bob’s design became the basis for the current marshmallow depositing systems.  Bob also invented HOT TAMALES by finding a creative way to rework MIKE AND IKE candies.’

Bob last visited the Just Born factory on in February 2019 when he was honoured by the City of Bethlehem proclaiming the first day of the Easter season as ‘Bob Born Day.’ 

David Shaffer, Board Chair and Co-CEO of Just Born, said: “Bob will be remembered as a tireless and passionate advocate for the candy industry and a wonderful supporter of our community. Bob was our second-generation family member whose dedication was instrumental in Just Born reaching our 100-year milestone.  We extend our deepest sympathy to his son, Ross, and the entire family​.”

About Just Born

Just Born Quality Confections is a third-generation family-owned candy manufacturer, based in Bethlehem, PA, and is celebrating its 100th​ anniversary in 2023.

Related topics Manufacturers Candy