Rowntree's new sharing range includes non-HFSS options

By Anthony Myers

- Last updated on GMT

Rowntree’s new non-HFSS sharing range. Pic: Nestlé
Rowntree’s new non-HFSS sharing range. Pic: Nestlé

Related tags Rowntree's Nestlé HFSS

Nestlé's confectionery team is kicking off 2023 by introducing a non-HFSS range of sharing gummy sweets for its historic Rowntree’s brand.

The new range is made with real fruit juice and 30% less sugar with no artificial flavourings, colourings, or sweeteners. 

The Rowntree’s fruity range comes in four formats: 

  • Berry Hearts - The squidgy hearts come in flavour favourites strawberry, raspberry and blackcurrant.
  • Safari Mix - Giraffes, elephants, hippos and paw prints make up this fun mix with strawberry, orange, lemon and apple flavours.
  • Gummy Bears – Nostalgic gummy bears in strawberry, orange, lemon and apple flavours. 
  • Jelly Snakes - These two-toned gummy delights come in apple and blackcurrant, and raspberry and orange. 

Nestlé said it has utilised soluble corn fibre which allows a reduction in the amount of sugar and increases the product’s fibre content compared to traditional sugar confectionery. The range also contains 5.5% fruit juice.

Rowntree’s Brand Manager, Hannah Boyle, said: “Like all of Rowntree’s products, the new Rowntree’s range has no artificial colours, flavours or preservatives. We’ve gone one step further with the new range, offering shoppers a yummy, more permissible treat with 30% less sugar that is also non-HFSS compliant.” 

“The playful range is made for sharing and we’re excited to share it with consumers across the UK who I’m sure will love the new shapes which are bursting with fruity flavour.” 

Rowntree’s has been one of the UK and Ireland’s favourite confectionery brands since its first factory was established in the City of York more than 140 years and continues to develop exciting products to cater to the confectionery market.

It is estimated that 15 million people enjoy Rowntree’s products every year. 

Nestlé has also announced that its Tropical Tots from the Rowntree’s Jelly Tots range will be rolled out across the UK from February after a successful exclusive run in Tesco stores.

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