What’s your crush? Americans choose chocolate and candy to celebrate Valentine’s Day

By Anthony Myers

- Last updated on GMT

Say it with chocolates this Valentine's Day. Pic: GettyImages
Say it with chocolates this Valentine's Day. Pic: GettyImages

Related tags Valentine's day Chocolate Candy Confectionery

With just over a week to go until Valentine’s Day, there is a clear sign of continued enthusiasm for seasonal celebrations, the National Confectioners Association (NCA) claimed, as it revealed that 92% of Americans plan to get loved up this year with the aid of chocolate and candy.

There’s never been a better time to share these holiday treats with your friends, family, and loved ones, said the NCA, which is projecting 5% growth in sales for the 2023 Valentine’s Day season. Collectively, 14 February represents approximately $4 billion in confectionery sales each year, according to market analysts (IRI).

“The confectionery industry has always kept innovation top of mind, and that’s evident in the wide variety of options available on the shelves of retail stores, in checkout aisles and in online shopping carts,” said John Downs, NCA president. “Whether gifting chocolate and candy or treating themselves, consumers can celebrate the season with treats that reflect an endless number of unique preferences that helps them show someone they care this Valentine’s Day.”  

According to the NCA, if you’re planning to share something sweet with your sweetheart, there’s even more good news: 93% of people say they would like a gift of chocolate and candy to celebrate Valentine’s Day.

“And you can be sure your gift will be well-received, as these treats can play a strong role in supporting emotional wellbeing and enhancing special moments on and around Valentine’s Day.”

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