H!P Oat M!lk Chocolate launches share pouches

By Anthony Myers

- Last updated on GMT

H!P's New Share Pouches. Pic: H!P
H!P's New Share Pouches. Pic: H!P

Related tags oat drink Dairy alternatives plant based Chocolate

The brand said it is bringing out a trio of bite-sized oat m!lk chocolate delicacies: H!P Caramel Crunch Peanuts, H!P Peanut Butter Truffle Bites and H!P Creamy & Smooth Buttons.

A firm favourite with Gen Zers and millennials, H!P (Happiness !n Plants), offers a deliciously creamy oat-based alternative to milk chocolate that’s handmade, blending sustainably sourced single-origin Colombian cocoa with creamy oat m!lk. The brand, set up by James Cadbury (also founder of luxury, ethical chocolate brand, Love Cocoa, and the great-great-great grandson of the original Mr John Cadbury), is known for its signature contemporary designs and eco-friendly packaging.

The company claims its carbon footprint is over 50% lower than chocolate made with cow’s milk and the new pouches are aimed at increasing choice for consumers looking for dairy-free chocolate snacking options.

“Introducing these sharing pouches gives vegans and flexitarians greater choice when it comes to their dairy-free chocolate snacking. We believe they’ll be a huge hit with H!P fans up and down the country, as well as attracting new followers to the brand. Our success is a testament to the enduring popularity of oat milk, which we believe not only tastes as good as traditional dairy milk, but is also far more sustainable to produce,” said Cadbury.

The sharing pouches will be available to purchase via initially, and will roll into Selfridges and Whole Foods in the UK later this month.

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