The Hershey Company acquired the license to manufacture and market Cadbury products in the US in 1988. Since 2019, each spring the Cadbury brand has put a call out to pet owners nationwide in search of the next big star of its popular Easter ad - and this year, it's all about rescue pets.
This year rescue pets participating in the Tryouts will have the chance to win a spot in the iconic Cadbury Clucking Bunny commercial, alongside a cash prize of $5,000 for themselves and another $5,000 going to the animal shelter of the winner's choice.
"We're so excited to celebrate five years of the Cadbury Bunny Tryouts by bringing them back in a whole new way - by shining a spotlight on rescue pets across the nation," said Cam Bogie, Sr. Associate Brand Manager, Cadbury brand team. "Rescue pets bring so many smiles to people every day. To celebrate these pets for all they do, in addition to giving this special furry, scaley, or feathered pet a spot in the iconic Cadbury Clucking Bunny commercial, this year's cash prize also includes an element that gives back to the organisations that support these special animals.”
The commercial will air next month and the winner will take home a cash prize. Pet owners can visit CadburyTryouts.com to upload a photo of their rescue pet wearing the iconic Cadbury Bunny ears and complete the entry form to enter. The top 10 finalists will be announced on 6 March and fans will have until 14th March to cast their votes.