Brach’s new global flavours add to spring awakening

By Anthony Myers

- Last updated on GMT

Globetrotting Brach's introduces limited-time-only Desserts of the World Jelly Beans. Pic: Ferrara
Globetrotting Brach's introduces limited-time-only Desserts of the World Jelly Beans. Pic: Ferrara

Related tags Brach's Candy Confectionery

Brach’s is broadening its horizons beyond its own territory this spring by taking fans on a flavour journey with its first-ever globally-inspired jelly beans.

America’s premier seasonal sugar candy brand is part of Ferrara, a company related to the Ferrero Group, and is promising no passport or spring break flights needed to enjoy the five new limited-edition flavours – Chocolate Macaron, Strawberry Mochi, Churro, Apple Pie and Lemon Sorbet – inspired by sweet treats from around the world.

As thoughts turn to spring, Brach’s Jelly Beans signal an anticipated seasonal transition and spark traditions with loved ones. The brand’s iconic tasty flavours and chewy texture, also offer families and friends an easy way to celebrate special occasions together, whether it’s through decorating, filling eggs or building springtime baskets.

“Beloved for generations, Brach’s Jelly Beans have played a distinct role in the brand’s nearly 120-year-long legacy of inspiring meaningful connection throughout the seasons with classic favourites,” said Lauren Holtz Pezza, Director of Brach’s and Seasonal Marketing at Ferrara Candy Company.

“We’re constantly reviewing emerging flavours and cultural trends. More than ever, consumers are focused on making memories together over adventurous flavours and experiences and we’re excited for our new Desserts of the World Jelly Beans to help satisfy those international cravings in a stress-free way this season.”

To commemorate the nationwide debut of the new candy, Brach’s is revealing fun facts about jelly beans and the global destinations that inspired the Desserts of the World flavours:

• Très Grand! It would take approximately 16,894 Brach’s Jelly Beans to line the Eiffel Tower in France from top to bottom.

• Big Lift! Brach’s makes approximately 15.9 million pounds of jelly beans per year which is around 35 times the weight of the Statue of Liberty in the United States.

• Going the Distance! Brach’s sells more than 2.5 billion jelly beans per year. If lined up end-to-end, that’s enough to circle Mount Fuji in Japan approximately 394 times.

• Viva! Brach’s has been marking the start of spring with its Jelly Beans for the past 114 years, only 27 years after the construction began on La Sagrada Familia in Spain in 1882.

• Mamma Mia! To fill the Leaning Tower of Pisa in Italy, it would take approximately 3 billion Brach’s Jelly Beans.

Throughout the entire spring season, fans can purchase Brach’s new Desserts of the World Jelly Beans for a limited time, at grocery stores, drug stores, and mass-market retailers nationwide.

Related topics Manufacturers Candy Ferrero Seasonal

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