Marketing

Yowie confectionery gives birth to new set of Baby Animals

By Anthony Myers

- Last updated on GMT

Yowie is set to launch its eighth Baby Animals series this Easter. Pic: Yowie Group
Yowie is set to launch its eighth Baby Animals series this Easter. Pic: Yowie Group

Related tags Yowie group Chocolate Confectionery

Yowie’s latest surprise revealed to the confectionery world is an eighth series of its popular ‘Baby Animals’ series. As well as containing sustainably sourced, Rainforest Alliance Certified chocolate the latest collection is designed to shed light on young, vulnerable, endangered wildlife, while demonstrating the fascinating differences between the baby and adult stages of many different species.

The ‘surprise-inside confectionery company’ said the latest addition to the family comes pre-approved by fans who voted it the most requested theme. The 18-animal series will include the Iberian Lynx Kitten, the Long-tailed Chinchilla Kit, the Loggerhead Sea Turtle Hatchling, a Giraffe Calf, and a Harp Seal Pup among several other adorable endangered and vulnerable baby animals from around the world. 

I’m exceptionally happy to launch this fan-requested series​.” said Cynthia Thayer, Yowie’s Chief Marketing. “We asked our fans in the U.S. and Australia what types of endangered animals they most wanted to collect and learn about and their answer was loud and clear, so this newest series features endangered baby animals from all over the globe. And the cuteness factor is off the charts!​”

Yowie chocolate contains no GMOs, palm oil, gluten, nuts or artificial colours and flavours - and its endangered animal collectibles come with a leaflet containing facts about the animal wrapped inside. The series is set to appear in more than 30,000 retail outlets across the United States in time for  Easter.

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