Crash will bring his ‘pawsome’ personality to the Cadbury Hall of Fame and star in the 2023 Cadbury Clucking Bunny commercial this spring, which fans can get a first look at, here. Plus, Crash will receive a cash prize of $5,000 for himself, $5,000 to the shelter of his choice, and of course, plenty of bragging rights, Hershey explained.
Now eight years old, Crash was rescued after a devastating car accident where he was severely injured and left with one eye. As he began to heal at a local shelter, his quirky, outgoing personality made everyone quickly fall head over heels for him, leading Crash to become their resident shelter cat.
"We are jumping with joy to hear Crash is the next Cadbury Bunny but not surprised as he is always the centre of attention in any room. He's been through so much over the past few years and we appreciate the love his friends, family and cat enthusiasts across the country have shown," said Maddie Corey, Crash's owner. "We can't wait to see Crash take centre stage for this year's Cadbury Clucking Bunny Commercial and share his story with the world."
In celebration of year five of the Tryouts, the Cadbury brand continued its longstanding partnership with the ASPCA (The American Society for the Prevention of Cruelty to Animals) with a donation of $20,000. Together, Cadbury and the ASPCA are committed to raising awareness for pets in need and supporting the ASPCA's mission of providing effective means for the prevention of cruelty to animals.
"We've been on the edge of our seats waiting to see who America would choose as the 2023 Cadbury Bunny and after an impressive number of votes, we couldn't be more excited to see Crash take home the coveted Bunny ears," said Cam Bogie, Sr. Associate Brand Manager, Cadbury brand team. "Big thank you to all the pets that entered this year's special rescue Tryouts, and big congratulations to our winner Crash!"