Colour special

Nassau Candy adds a splash of colour to the confectionery aisle

By Anthony Myers

- Last updated on GMT

Nassau Candy's new line of Clever Candy. Pic: NassauCandy
Nassau Candy's new line of Clever Candy. Pic: NassauCandy

Related tags Colours Candy Confectionery

Nassau Candy, a leading US manufacturer of specialty and private label confections, has introduced flagship products in its exclusive Clever Candy Everyday Packaged Line, geared towards the super-visual Generation Alpha.

The range features peg bags of Clever Candy’s wildly popular bulk gummies featuring the brand’s signature ‘splats’ in vivid colours with the corresponding confections prominently displayed in playful poses.

While customers are snacking, they can engage with jokes, or fun facts on every package, adding to the entertaining experience. All these elements forward Clever Candy’s mission 'To spark imagination and creativity in every bite.'

The Clever Candy Everyday Packaged Line was curated with our retail service partners without bulk capabilities in mind,” ​said Andrew Reitman, Executive Vice President, National Brand Confections for Nassau Candy. “Made up of an assortment of our best-selling bulk items, the Clever Candy Everyday Packaged Line provides an opportunity for retail service partners to increase their confectionery offerings with skus we know will resonate with their customer base​.”

This introduction is only the first phase of the Clever Candy Everyday Packaged Line. There are already plans to expand as new trends, shapes, and products emerge. There will also be seasonal rollouts for all major holidays - the company confirmed.

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