Barry Callebaut expands ruby chocolate into new baking segments

The ruby chip will fall into the premium category of Barry Callebaut’s comprehensive Intense Indulgence solutions portfolio,​ increasing its commitment to the premium and flavour-forward product range. It also sends a strong signal to the industry and its customers of Barry Callebaut’s long-standing enthusiasm for ruby chocolate and ensures there is a range of solutions to meet all customer segments including confectionery, ice cream and now, bakery and snacks.

“Ruby Chocolate continues to set Barry Callebaut apart as a leading innovator in the confectionery industry​,” said Barry Callebaut’s President & CEO Americas, Steve Woolley. ”We are excited to enter the baking and snack segments with our North American rollout of the ruby chocolate chip and continue expanding our Intense Indulgence portfolio to bring unique and unprecedented products to our customers.“​

Ruby chocolate, which had been in the making for more than 10 years prior to its debut in 2017, is one of the biggest breakthroughs in the confectionery industry in decades.  With no colour or flavour added, the bean, in combination with the unique processing, unlocks the flavour and colour naturally present in ruby.

Ruby cocoa beans are also 100% sustainably sourced and are Cocoa Horizons certified, which works directly with farmer groups, supporting their training and empowering farmers to excel in their craft

“Ruby Chocolate broke the mould in 2017 and we are proud to continue to champion this unparalleled chocolate​,“ said Laura Bergan, Director of Brand Marketing at Barry Callebaut. ”We are thrilled to partner with food manufacturers from across North America to distribute the ruby chocolate chip and introduce a new audience to this delicious innovation.“​

Food manufacturers will be able to expand their new product offerings by leveraging Barry Callebaut’s ruby chocolate portfolio, now including the chocolate baking chip.

Find out more: https://www.barry-callebaut.com/en-US/manufacturers/trends-insights/intense-indulgence​