Made with the brand’s famous creamy choc that provides a velvety coating around crumbly sweet cookie dough. The new Cookie Dough block bar has been created as part of the brand’s innovation drive within the growing Free From and Vegan Chocolate category, now worth £57m, according to latest data.
The brand says it will bring an in-demand flavour to a free from audience all year round, cementing cookie dough as a staple of NOMO’s range.
It follows the huge success of the brand’s seasonal cookie dough formats. NOMO’s Cookie Dough Reindeer was the best-selling free-from-impulse buy in its debut. Its new Cookie Dough Egg and Bunny combo picked up gold at the Free From Food awards earlier this year.
Like all NOMO products, the sweet indulgent treat is radically inclusive being free from dairy, gluten, egg and nuts – ensuring no one misses out on the taste of great chocolate. It can be found in the free from aisles of four major retailers with an MRRP of £3:
Jac Tyrrell, Brand Manager for NOMO said: “Cookie dough is a flavour that has been a huge success at Easter and Christmas, so we are delighted to be able to offer it all year-round with our biggest chocolate bar yet.
“It is designed to share and is radically inclusive – being free from dairy, gluten, egg and nuts. NOMO is a major innovator within the Free From and Vegan Chocolate category with our newest bar adding to our rapidly expanding range of flavours and formats.
“Our loyal customers know where to find us – but for newcomers enticed by the bar, we can be found in the free from aisle or purchased directly through our website.”