Organisers the National Confectioners Association (NCA) gave a little taste of what to expect by revealing early data on identifying brand collaborations, flavour mashups, and interactive treats as the top trends driving innovation across the two powerhouse categories.
“The Sweets & Snacks Expo continues to be a significant driver in flavour and product trends for the confectionery and snack categories enhancing our retail attendees’ ability to delight their shoppers,” said John Downs, president & CEO of NCA, said. “Attendees of this year’s show will be among the first to sample and experience these new trends helping them stay one step ahead of their competition.”
After 25 years in Chicago, it is also the end of an era for one of the world’s premier candy and snacks trade fairs as next year it moves to Indiana and then Las Vegas. With a reputation for showcasing the latest new products and innovations, along with exceptional networking and deal-making opportunities, down the years the Sweets & Snacks Expo has paved the way for consumer confectionery experiences in the industry and beyond.
The Sweets & Snacks Expo will take place in Chicago at McCormick Place from May 22-25. Here are some of the trends attendees can expect to see in 2023:
- Brand Collaborations: Your favourite treats/brands working together to create something new and exciting.
- Flavour Mashups: Flavour combos that will delight you. Salty, sweet, sour, spicy or savoury – there is something for everyone!
- Social Media Friendly Interactive Treats: These treats give you permission to play with your food and share with your friends on social media!
- All About Options: Everyone treats and snacks a little differently, which is why confectionery and snack companies are offering a range of package sizes and product types that fit every occasion.
For more information or to register, visit SweetsAndSnacks.com.