The iba START UP AREA is a new addition to the bakery and confectionery trade show, which will take place at the Munich Exhibition Centre from 22 to 26 October.
In a dedicated space in Hall A4, the next generation of entrepreneurs and enterprises will have the chance to share how their offerings can revolutionise the bakery, patisserie or chocolate landscape by addressing specific challenges their industries face.
As well as having their own exhibition booths in the iba START UP AREA, start-ups will be able to take to the stage to pitch their innovations to 70,000 decision-makers and professionals.
Sophie Blum, Chief Marketing Officer at Puratos, said: “Our partnership with iba reflects Puratos' dedication to fostering a culture of innovation and creating a platform for promising startups to showcase and progress their solutions. By supporting these young organisations, we are not only interested in their success, but also in the long-term sustainability of our industry."
The iba START UP AREA has been designed to act as a hub for knowledge and inspiration. Renowned industry experts will join the line-up, leading discussions on topics important to the industry, from food trends, craftsmanship and health to sustainability, digitisation and quality assurance.
International and national start-ups from the food sector are invited to participate in the event. In order to exhibit, businesses must meet certain criteria. The company needs to be less than 10 years old (founded in 2013 or later), employ a maximum of 50 people and have an annual turnover of under 10 million euros.
Two packages are available to participants – Basic or Prime. Companies headquartered or operating in Germany can apply for financial assistance with exhibition costs through the Federal Ministry of Economics and Climate Protection (BMWK).
