Sugar reduction special

Monk Fruit and allulose-centered products set to be key drivers of innovation

By Anthony Myers

- Last updated on GMT

Pic: Swerve
Pic: Swerve

Related tags sugar alternative reformulation Sweeteners

Swerve, one of the leading manufacturers and marketers of zero-sugar, keto-friendly, and plant-based sweeteners, is at the forefront of the sugar-free baking trend. The company’s innovation and expansion into monk fruit and allulose sweetener offerings, both of which are zero-calorie and zero-sugar, is a key move from the manufacturer seeking to meet the increasing demand by consumers for sugar alternatives.

According to Nielsen data (2022), demand for monk fruit and allulose is up in the strong double digits as customers seek alternatives to refined sugar in the marketplace that are non-Stevia options.

Swerve, which is a natural sugar replacement, and contains no artificial ingredients, preservatives or flavours, is owned by Whole Earth Brands, a global food company enabling healthier lifestyles through premium plant-based sweeteners, flavour enhancers, and other foods.

The company has also expanded into blends, including combining cane sugar with monk fruit, which supports considerable reductions in sugar usage, such as in baking, while serving as a transition offering for consumers seeking to branch into the alternatives category.

As a leading zero-calorie baking-aid product, the Swerve-sweetened chocolate chips provide low-carb, keto-friendly, gluten- and grain-free options for bakers seeking healthier ways to savour the sweetness of chocolate and also offer an array of sugar replacements, including granular, brown and confectioner, while also providing a host of options in mixes, including for cakes, cookies, brownies, pancakes and waffles.

Swerve is an integral brand in the portfolio for Whole Earth Brands, which acquired the company in November 2020, providing Whole Earth Brands with a key growth platform in the alternative better-for-you sweetener space.

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