UK choc lovers hit with triple whammy as Caramac, Milkyway Crispy Rolls and Animal bars discontinued

By Anthony Myers

- Last updated on GMT

Pic: CN
Pic: CN

Related tags Nestlé Chocolate mars wrigley

As if the news that Nestlé is discontinuing the decades-old favourite Caramac bar had left a bad taste in the mouth for some, UK consumers have been equally left devastated by the announcement from Mars that it is ending production of the Milkyway Crispy Rolls snack – and the Animal bar is about to disappear, too.

The move by Mars came suddenly with the popular treat appearing to disappear from supermarket shelves overnight. According to the Daily Mirror, many shoppers said they'd "riot​" to force the firm to bring it back when fans of the treat noticed that shops had stopped stocking the sweet – which comprises of wafer biscuits with a light whipped filling dunked in rich milk chocolate.

A spokesperson for Mars Wrigley UK confirmed the news and said: "While Milky Way Crispy Rolls are currently in a galaxy far, far away, we’re pleased to offer many delicious alternatives such as Milky Way Magic Stars, Maltesers, Mars and of course, the traditional Milky Way​.”

The axing of Caramac by Nestlé has been described as a ‘national scandal’ after it confirmed that it was discontinuing the caramel-flavoured bar  - after almost 60 years of production.

We are very sorry to disappoint fans of Caramac​,” Nestlé said in a statement. “There has been a steady decline in its sales over the past few years and unfortunately we had to make the difficult decision to discontinue it. We know fans will be disappointed to see it go, but this change will enable us to focus on our best-performing brands, as well as develop exciting new innovations to delight consumers’ tastebuds​.”

Days later, Nestle also announced it was pulling Animal Bar after 60 years of production.

The bar was a favourite birthday party treat with colourful packaging and a game inside each wrapper. The bar also featured two different named animals moulded into the chocolate.

 “We have seen a decline in the sales of Animal Bars over the past few years and unfortunately, we had to make the difficult decision to discontinue them​,” a spokesperson for Nestlé said, whose headquarters are in Switzerland.

Related topics Manufacturers Chocolate Mars Nestle

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