In an annual tradition from the sitting President and First Lady, Jill Biden said she wants everyone who visits the White House during the holidays to “feel like a kid again.”
Approximately 100,000 visitors are expected for the holidays. The NCA is collaborating with the theme, including oversized holiday candy and other sweets, a Santa’s sleigh, and his eight reindeer suspended above the grand foyer.
“Each room is designed to capture this pure, unfiltered delight and imagination” so visitors “see this time of year through the wondrous, sparkling eyes of children,” the First Lady told media on the first day of a month-long holiday reception.
Chris Gindlesperger, NCA’s senior vice president of Public Affairs & Communications, said: “We’re proud to be part of this unique collaboration with The White House that brings to life the magic of chocolate and candy and the joyous spirit of the winter holidays. From your house to The White House, chocolate and candy are always a treat.”
The NCA’s support of The White House holiday experience includes custom, oversized candy sculptures, archways, and other displays in multiple spaces throughout the executive residence that help bring the First Lady’s vision of a fantastical and magical holiday dreamscape to life.
Along with its member companies, the NCA also provides chocolate and candy to create wreaths, ornaments, and other décor and custom chocolate bars that White House visitors will receive during the holiday season.