The new flavour variant is one of the latest innovations to come out of Mars Wrigley’s Ballarat Innovation Hub following the company’s $25.5M investment into its operations this year.
“We’re seeing a rise in consumers not only wanting flavour variations from their favourite snacks and treats, but textural experiences as well. Our new M&M’S Cookie Dough houses a real cookie dough centre in the heart of an M&M – it’s a textural experience that we know Aussies will love,” said Ben Hil, Mars Wrigley’s Marketing Director.
“Our investment into our Ballarat Factory over the last few years have been focused on bolstering our chocolate and candy-making capabilities … enabling us to create even more innovations and increase productivity.
“This world-first innovation speaks to what our Australian consumers love; the iconic combination of cookie dough and chocolate, as well as demonstrates our local capability to keep producing leading product innovations.”