US consumers vote Ferrero’s Kinder Chocolate ‘Product of the Year’

By Anthony Myers

- Last updated on GMT

Pic: Ferrero USA
Pic: Ferrero USA

Related tags Ferrero brands Chocolate Confectionery

Ferrero’s Kinder Chocolate has been voted the 2024 Product of the Year Winner in the Chocolate category, chosen by 40,000 US shoppers in a national survey conducted by Kantar Group, a global data, insights, and consulting company.

Product of the Year is the most significant consumer-voted award for product innovation. Ferrero USA said its Kinder Chocolate joined the brand's current portfolio of Kinder Joy, Kinder Bueno, and Kinder Seasonal products last autumn and is a delicious treat that comes in small, individually wrapped bars, making it great for kids and perfect for families to enjoy together anytime.

As part of its national debut, the brand launched its ‘Let That Kid Flag Fly’ campaign to champion quality moments of togetherness between parents and kids. The campaign was inspired by the brand's groundbreaking parenting study, which identified six distinct modern parenting styles and recognized that regardless of individual parenting style, 93% of parents today agree it's essential that kids get a chance to be kids.

"Having just hit shelves in the U. this past September, we are thrilled to see Kinder Chocolate already receiving this extraordinary recognition. We hope that families everywhere continue to find those small, meaningful moments of connection while sharing a delicious pack of Kinder Chocolate and truly let those Kid flags fly," said Shalini Stansberry, Vice President of Marketing at Kinder Snacking.

Related topics Manufacturers Chocolate Ferrero

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