For the fourth year, the Hershey's brand is bringing back its limited-edition Hershey's SHE bars. This year, Hershey's brand will celebrate 'her for who she is' by highlighting over 200 adjectives on the iconic chocolate bar that ‘describe the powerful, reliable and brilliant women who surround us.’
"Hershey continues its long-standing tradition of celebrating the women of today and the generations of tomorrow as we kick off Women's History Month," says Katie DeCapria, brand manager at Hershey's.
"Empowering and advancing women is central to our value of togetherness and a critical component for our long-term success. By highlighting SHE in the centre of our iconic Hershey's bar, we hope to spark meaningful connection and help people celebrate the women who inspire us and make a difference in our daily lives."
Girls on the Run
Hershey's SHE bars are co-created in partnership with Girls on the Run, a US-based nonprofit dedicated to creating a world where every girl knows and activates her limitless potential. With words including creative, fearless, and dedicated, gifting these bars is a simple and heartwarming way to celebrate the influential women and girls who have shaped our lives.
"Girls on the Run is honoured to continue our impactful partnership with Hershey's," said Elizabeth Kunz, CEO, Girls on the Run International. "Our logo on the SHE bar exemplifies our vital mission, raising awareness and celebrating the diverse attributes of women and girls. By investing in Girls on the Run, Hershey's inspires girls everywhere to pave courageous and authentic paths to boldly pursue their dreams."
Under CEO Michele Buck's leadership, Hershey said it achieved 1-to-1 aggregate gender pay equity for salaried employees in the US in 2020 and is working to achieve globally by 2025. Over the past three years, the company has consecutively been named to Forbes' list of the World's Top Friendly Companies for Women.
- Fans can scan the QR on the back of limited-edition Hershey's SHE bars to learn more about the joint mission of celebrating all women and girls.
