Easter 2024

Lindt adds Easter sparkle with Golden Bunny TV advert

By Anthony Myers

- Last updated on GMT

A clip from the new Lindt Easter Bunny TV ad. Pic: Lindt & Sprüngli
A clip from the new Lindt Easter Bunny TV ad. Pic: Lindt & Sprüngli

Related tags Easter Chocolate Lindt & sprüngli

Creative agency Leo Burnett UK developed the latest ad for the business, titled ‘Golden Trails’.

Mark Elwood, chief creative officer of the ad agency, said it’s a film with plenty of heart and charm which we hope will capture the nation’s imagination.

The grand reveal of Christmas adverts has become a cultural phenomenon in the UK, evoking excitement and nostalgia in the lead-up to the festive season.

The 30-second ‘Golden Trails’ ​spot taps into nostalgia by showing a child and grandparent exchanging Lindt chocolate Easter bunnies which produce sparkles, with the tagline ‘Make your Easter sparkle’.

“The Lindt Gold Bunny is a proper Easter icon and we wanted to create a film that fully captured its magic. The new creative ‘Golden Trails’ does just that, as we see the excitement of gifting one through the eyes of a little boy,” said Elwood.

Angèle Villet, marketing director at Lindt & Sprüngli UK added: “Lindt new creative ‘Golden Trails’ brings to life the joy of connection with the Lindt Gold Bunny as the ultimate gift for all generations, making everyone’s Easter a bit more special.”

The campaign will run across various channels, VOD and online until Easter Sunday (31 March).

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