Easter 2024

Hershey provides a mini twist on Easter favourite

By Anthony Myers

- Last updated on GMT

Pic: Hershey
Pic: Hershey

Related tags Easter Chocolate Confectionery Hershey

Hershey is hitting Easter with its Reese's Peanut Butter Mini Eggs Unwrapped, a poppable sensation that adds a touch of innovation to the cherished seasonal traditions.

Seasonal shapes continue to be fan favourites, with over one-third of purchasing US households exclusively choosing Reese's seasonal shapes over everyday items.

Building on this success, Hershey crafted a mini, 'pop and go' version that reflects the joyous spirit of Easter in Reese's chocolate and peanut butter and brings a sweet touch to springtime.

Reese's Peanut Butter Mini Eggs Unwrapped joins the lineup of Reese's and Cadbury items, the top two brands of the Easter season for filling Easter baskets, self-treats and celebrations with family and friends.

"Hershey takes pride in being the leader of the Easter season, consistently delivering innovative and delightful treats that become an integral part of cherished traditions," said Heather Seamans, Manager Spring & Innovation Strategy at The Hershey Company. "Reese's Peanut Butter Mini Eggs Unwrapped, along with our other Easter products, showcase our commitment to creating moments of joy and togetherness during this special time of the year."

Hershey’s new products and innovative delights include​: Reese's Peanut Butter Mini Eggs Unwrapped; Cadbury Caramello Miniatures; Kit Kat Lemon Crisp Flavored bar; Hershey's Cookies 'N' Creme Polka Dot Bunnies:

Returning Easter favourites include​: Reese's Peanut Butter Eggs; Reese's Peanut Butter Bunnies; Cadbury Royal Dark Chocolate Mini Eggs; Cadbury Rainbow Mini Eggs; Cadbury Creme Egg.

  • The Hershey Company sells Cadbury products under license from Cadbury UK Ltd.

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