SOTIC 2024

Michael Rosenberg and PIM Brands named NCA 2024 Advocate of the Year

By Anthony Myers

- Last updated on GMT

PIM Brands president and CEO Michael Rosenberg receives the award at SOTIC. Pic: NCA
PIM Brands president and CEO Michael Rosenberg receives the award at SOTIC. Pic: NCA

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For the first time in its history, NCA’s Advocate of the Year award was simultaneously presented to an individual and an NCA member company.

Rosenberg, president and CEO of PIM Brands, Brands received the award at NCA’s 2024 State of the Industry Conference in Miami.

This award recognizes individuals and organizations that go above and beyond to ensure the confectionery industry's participation in policy discussions at the federal, state, and local levels.

“Michael's unwavering commitment to advocacy has significantly benefited the interests of the confectionery industry,” said John Downs, NCA president and CEO.

“His leadership and his financial investment in a Washington presence sets a strong example for how companies across the industry can leverage resources to engage in policy discussions, and the dedication of both Michael and the entire team at PIM Brands is more than worthy of this dual recognition.”

In 2021, PIM Brands, founded by Rosenberg in 1989, became the sixth NCA member company with a government relations operation in the nation’s capital and the fourth to create a corporate PAC (Public Affairs Council).

Rosenberg and his team have been ardent supporters of NCA’s advocacy efforts over the years, and this new focus enhances PIM Brands’ influence with members of Congress and throughout the food advocacy sector.

“It is an honour to accept this prestigious award not only for myself but on behalf of my entire company,” Rosenberg said. “As the confectionery industry faces challenges at every level of government, advocacy is more important than ever before.

“The choice for us was clear: an investment in a presence in Washington, DC, and a deep commitment to PAC fundraising gives us the best opportunity to advocate efficiently for PIM Brands and the industry as a whole.”

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