Marketing

Tony’s Chocolonely partners with Oxfam and Glastonbury for free tickets giveaway

By Anthony Myers

- Last updated on GMT

Pic: Tony's Chocolonely
Pic: Tony's Chocolonely

Related tags Tony's Chocolonely Chocolate Sustainability Cocoa

Dutch disruptor brand Tony’s Chocolonely is partnering with Oxfam and Glastonbury for a second year to raise money to fight poverty by launching limited edition bars that offer fans the opportunity to win tickets to the legendary arts and music festival.

Following the success of last year’s partnership, Tony’s Chocolonely, the impact brand on a ‘mission to end exploitation in cocoa,’ has once again partnered with Glastonbury festival organisers to give away five pairs of tickets to the festival. The tickets will be hidden in limited-edition bars that will raise money for the international poverty-fighting organisation, Oxfam.

Last year's joint initiative raised almost £45,000 for Oxfam’s work in combating poverty and inequality - an issue deeply intertwined with Tony’s mission of providing a living income for cocoa farmers.

Eager to amplify their impact, the three partners are aiming to surpass last year’s achievements and connect with a wider audience.

Vegan flavour

Tony’s Chocolonely has also announced it is adding a vegan flavour to the mix, extending the opportunity for more fans to enjoy a Tony’s treat while trying to find a pair of highly sought-after tickets to the sold-out Glastonbury Festival 2024.

Nicola Matthews, UKI Head of Marketing at Tony’s Chocolonely said: “At Tony’s we understand that lasting change happens when we join forces with those who bring us closer to making our mission a reality. It’s been amazing to see how our partnership made a real difference last year and we’re excited to keep the momentum going and make an even bigger impact this year. Oxfam and Glastonbury are incredible partners to raise awareness of the many issues that continuously affect our world.”

  • The Glastonbury x Tony’s Chocolonely limited-edition bars will be available in all Oxfam stores and on the Oxfam Online Shop, while stocks last. There are 5 Choco Coupons hidden in the bars which can each be redeemed for 2 tickets to Glastonbury Festival 2024. Choco Coupons must be redeemed for Festival tickets by Friday 21st June 24. For full Ts and Cs visit Glastonbury T&C's - Tony's Chocolonely (tonyschocolonely.com)

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