The big-on-social-media brand Feastables is becoming OU Kosher certified after completing the organisation’s registration process on March 17. The global brand will roll out its newly kosher chocolate products worldwide in the coming months.
The disruptive firm was founded by YouTube creator and influencer Jimmy Donaldson, otherwise known as MrBeast, in 2022.
Bringing kosher products to market
Kosher-certified foods need to undergo high safety and quality control standards to align with Jewish dietary laws. These requirements are necessary in preparing ingredients and throughout the manufacturing process, which feature strict protocols relating to ingredient traceability and food safety practices.
International kosher certification agency, The Union of Orthodox Jewish Congregations of America (Orthodox Union or OU) oversaw the chocolate brand’s certification process.
Feastables began rolling out its OU Kosher-certified goods in February 2025.
The US is the first market where Feastables’ kosher products will first appear on supermarket shelves and be available for consumers to purchase. Along with the US, Feastables will introduce its kosher-certified chocolate treats to Canada and Mexico in spring 2025. Consumers throughout Europe and Australia will be able to access Feastables’ kosher goods in autumn 2025.
Achieving OU Kosher certification
According to OU Kosher, more than €139bn ($150bn) of kosher-certified products are consumed annually and are on course to rise significantly. The Business Research Company estimates the kosher food market to be worth €20.4bn ($22.1bn) in 2025, growing at an annual rate of 4.6%.
OU Kosher certifies over one million products manufactured in 13,000 plants in 105 countries. In the US alone, the organisation is responsible for certifying two-thirds of all kosher food. The OU Kosher symbol appears on almost 70% of the US’s kosher-certified foods, including Snowflakes Candy, Sweet Creations and Oreo branded goods.
Kosher-certified confectionery brands
● Kosher products are rising in popularity among food producers. In October 2024, chemical company Lab Growth announced how certified “natural” chemicals account for over 60% of its revenue, with kosher products being the brand’s biggest revenue source.
● Mars welcomed back its nostalgic chocolate bar, Marathon, which is kosher-certified. The global chocolatier announced the return of its classic nut and sweet combo for a limited time in November 2024. Branding the Marathon’s return as a ‘retro edition’, Mars’ revival first appeared in KLBD’s Kosher Nosh Guide in 1988 and has featured the KLBD logo since 2009.
● Swiss chocolate producer Maestrani produces strictly kosher-only products as part of its Rosemarie bar line. In October 2024, the brand, which draws in fans through its Maestrani’s Chocolarium tourist attraction, also stated it transports its kosher chocolates from Europe to the US via its Schmerling production line.
● British chocolate brand NuGo has a range of OU Kosher-certified bars. The products are labelled as Kosher Parve. In December 2024, the brand announced it was recalling two of its products due to concerns about the potential presence of dairy in both products. NuGo voluntarily recalled four lots of its Dark Chocolate Chip and Dark Pretzel SKUs with best-by dates of December 22 and 23, 2025.
“As the fastest-growing global chocolate brand, we want to ensure our products are enjoyed by as many people as possible around the world. That’s why we’re working hard to make sure our chocolate products meet a wide variety of religious, cultural and dietary standards,” says Alexandre Zigliara, CEO of Feastables.
“Being kosher certified by the Orthodox Union, the most recognised kosher certification agency in the world, also means our consumers can be assured the highest quality of kosher certification is in place,” Zigliara adds.
Check for official kosher status
“We are pleased to hear such positive feedback from the kosher community and that we are able to make our product accessible to consumers who follow religious dietary laws and those who prefer to eat kosher for other lifestyle reasons,” says Bryan Waddell, VP of Marketing of Feastables.
In a disclaimer posted on X, formerly Twitter, Feastables said: “Not all stores have the OU Kosher certified products yet. ALWAYS check for the OU symbol on the packaging before you buy!”
Rabbi Moshe Elefant, COO of OU Kosher, describes the move to make confectionery products kosher, most recently by Feastables, as a “cultural phenomenon”. “As Feastables enjoys rapid success and growth, we appreciate them adding kosher certification making the brand available to even more consumers,” Elefant adds.
