The countdown to Christmas is on and the confectionery aisles are packed full of festive lines, with Hershey seeking to bolster its presence this year through a refreshed Reese’s festive line-up.
The 2025 range has variety and visibility at its core, with Reese’s rolling out new gifting formats, packaging and a return of top-sellers like its DJ Santa.
There’s also a doubling down on affordable, premium-looking gifts and treat-led stocking fillers that aim to drive impulse purchases and basket spend in the run-up to December 25.
Reese’s Big Cups king size selection box
New for 2025, this 305g selection box brings together four of Reese’s top-performing Big Cups – Caramel, Puffs, Pieces and the classic – all coated in milk chocolate. The bold format is designed for gifting or sharing, with standout shelf appeal.
Reese’s XL 10 Cups
A new 154g pack featuring ten signature peanut butter cups, designed for sharing or standout gifting. The XL format aims to satisfy fans looking for a bigger festive treat.
Reese’s Peanut Butter Santa heads
A novelty 34g chocolate-flavour Santa head, created for stockings or till point displays. The festive shape and accessible price point make it a strong impulse pick-up.
Reese’s DJ Santa bag (milk & white)
A new mixed bag format for 2025, featuring bite-size milk and white chocolate flavour cups. The DJ Santa branding returns to drive gifting and sharing occasions.
Returning favourites
The line-up also sees the return of Reese’s DJ Santa advent calendar, Miniatures mixed pouch, Peanut Butter filled trees (including white creme king size), and both 4pc and 5pc Selection Boxes.
