Mondelez International

Image: Getty

Should you be marketing on the metaverse?

By Natasha Spencer-Jolliffe & Jess Spiring

As one confectionery firm launches its own candyland on Roblox to appeal to young gamers, we explore the merits of brand-building in virtual reality

Alzheimer’s Research UK supporter Layla Andrews and her mum Karen helped launch Cadbury's Memory Bar Boxes. Image credit: Mondelēz International

Sweet gestures: Meet the brands using candy to change lives

By Natasha Spencer-Jolliffe

Thoughtful charity collaborations from Cadbury, Swizzels and Tony Chocolonely’s are helping raise funds and awareness for UK causes by leveraging their unique relationship with confectionery consumers. Here’s how

Source: FoodNavigator-USA

Natural Products Expo West

Mondelez: As snacking becomes more ‘purposeful' portion control becomes key

By Elizabeth Crawford

Nearly nine out of 10 consumers snack daily to fuel their busy days, carve out a mindful moment of ‘me time,’ and connect with family and friends – but according to Mondelez International’s recently released 5th State of Snacking report, what they are...

Since 2012, Mondelēz has invested more than £200m into the home of Cadbury - Bournville

News

Millennials driving ‘chocstagia’ trend

By Bethan Grylls

Mondelēz International reveals the UK’s love for nostalgic chocolate treats with Cadbury trends report, as the purple wrapped brand turns 200.

Cadbury's historic Bournville factory. Pic: Cadbury

Reformulation

Cadbury looks to the future with plant-based bars

By Anthony Myers

Mondelēz International has announced major reformulation plans for its historic UK Cadbury brand that will include plant-based alternatives in an effort to cut up to 75% of sugar and fat.

Cadbury's is the favourite Easter Egg brand, according to research. Pic: Mondelez International

Easter 2023

Cadbury's Easter eggs come out tops for UK consumers, research reveals

By Anthony Myers

With Easter in the UK becoming more of a celebration akin to Halloween and Christmas, new research has revealed that 82% of consumers said they'd spend the traditional long weekend with family, with approximately 20% spending it with friends. A third...

Trident is one of the brands being sold by Mondelēz to Perfetti Van Melle. Pic: Mondelēz

Analyst reaction to transaction

Mondelēz sells part of gum business to rival Perfetti Van Melle for $1.3bn

By Anthony Myers

Mondelēz International has announced it has entered into definitive agreements to sell its developed-market gum business in the United States, Canada and Europe to Italian-Dutch company, and European rival, Perfetti Van Melle Group for $1.350bn.