Nearly nine out of 10 consumers snack daily to fuel their busy days, carve out a mindful moment of ‘me time’, and connect with family and friends, according to consumer research. But what they are reaching for is changing along with their motivations.
We explore what types of snacks - including categories, flavors, sizes, and nutritional profiles - modern shoppers want. We also look at what ingredients and diets are gaining traction, how marketing and merchandising is evolving and how brands and retailers are meeting these needs.
