Bazooka launches new dessert-inspired confectionery brand Crunchkins
Each sharing pack of Crunchkins candy poppers contains a mix of the three flavors - birthday cake, fudge brownie and glazed donut - and is set to retail between $1.30 and $1.50.
The Topps-owned confectionery company said the decision to opt for sharing packs over impulse bags was inspired by the trend for shifting candy out of checkouts in favor of snacks and other non-confectionery products. The business added that it expected confectionery packaging to continue to expand around shareable and resealable packs.
Marketing and in-store activity
Bazooka Candy Brands is rolling Crunchkins out now to national retailers including Wal-Mart and 7-Eleven, and will be backing the launch with marketing and in-store promotional activity.
“Crunchkins will have an integrated marketing plan including a TV Spot called ‘Discover the Crunchkins’,” marketing and innovating director Nicole Rivera told ConfectioneryNews, adding that the manufacturer hoped Crunchkins would be a key contributor to its business growth this year.
'Pushing the envelope'
“Bazooka Candy Brands continues to push the envelope on new product offerings and has a strong track record of launching successful brands," she said.
The BCB portfolio also includes Ring Pop, Juicy Drop, and Bazooka Bubble Gum, and will be extended with a further three new products later this year, said Rivera.
“The Juicy Drop portfolio has grown 23.5% (10-yr CAGR) since launch and is a prime example of BCB’s strong ability to drive sustainable innovation," she added.
