Technical / White Paper
Finding a sweet balance between health, indulgence
The confectionery category has had a wild ride the past couple of years. Amid the pandemic, consumers sought comfort in indulgence; now, they're looking for treats they can enjoy without guilt.
In Cargill's new report, "Contemporary Confection," you'll find proprietary and industry insights to help you capitalize on opportunities in the better-for-you confectionery space.
- Confection sub-segments with significant growth potential
- Which sweetener claims have the most influence on purchase
- Innovative ingredients for sweet taste without sugar
- The growing importance of sustainable sourcing