Global snacks giant Mondelez International is looking at portion control and the localisation of flavours for its snacks as two of its major growth and innovation strategies for chocolate in ASEAN, particularly Malaysia, Indonesia and Philippines.
Joining forces with Hershey will help protein bar maker ONE Brands reach new audiences in club, foodservice and international markets; help support moves into new product categories; and crank up marketing; says ONE Brands president and CEO Peter Burns.
Britain’s biggest biscuit brand, McVitie’s, has launched its in-store campaign as part of the company’s sponsorship package of Team GB for the Tokyo 2020 Olympic Games.
pladis has appointed David Murray to lead the UK&I’s executive team and strategically grow its cornerstone brands like McVitie’s, Jacob’s, Carr’s and go ahead!
The Michigan-based bakery discovered that permissible indulgence continues to propel sweets, while personalization and flavor explorations are driving innovation by producers and intrigue from consumers.
The global snacking company has become the first FMCG business in the UK and Ireland to receive a prestigious Investor in Sales Award from the Association of Professional Sales (APS).
Fulfil, the vitamin and protein bar brand, sold its first bars in Ireland in January 2016 with an initial hope simply to deliver a better-tasting protein bar. The ensuing demand, however, was unprecedented.
Taxing high sugar snacks – such as sweets, cakes and biscuits – may be more effective at reducing obesity than taxing sugary drinks, according to a new study published in the BMJ.
Ramamurthy joins the pladis leadership team as it focuses on driving innovation to increase revenues, improve operating capabilities, capture productivity and enhance profitability.
How can reformulation be implemented technologically? Answers will be provided at Europe’s largest sweets and snack fare when it reconvenes in Cologne in February.
