Archives for February 8, 2005

← 2005

Marketers facing new taxes

Marketers of fast moving consumer goods in Russia may now think twice about using free samples to promote their products, following a decision to tax them. Angela Drujinina reports.

Coca-Cola to use Splenda logo on new Diet Coke

Sales and consumer awareness of sweetener from UK manufacturer Tate & Lyle look set to rise as number one global soft drinks player launches a new version of Diet Coke, complete with Splenda sucralose logo on the packaging, writes Lindsey Partos.