Marketers facing new taxes
Marketers of fast moving consumer goods in Russia may now think twice about using free samples to promote their products, following a decision to tax them. Angela Drujinina reports.
Archives for February 8, 2005
Coca-Cola to use Splenda logo on new Diet Coke
Sales and consumer awareness of sweetener from UK manufacturer Tate & Lyle look set to rise as number one global soft drinks player launches a new version of Diet Coke, complete with Splenda sucralose logo on the packaging, writes Lindsey Partos.
Food labels with '3D' power bring new knowledge to consumer
Food labels that mirror the 'three-dimensional' power of food could soon reach the food industry, should rule-makers and industry take on board a new concept designed by a New Zealand scientist.