Wrigley pursues European growth after strong results
Leading gum maker the Wm Wrigley Jr Company, has announced a positive fourth quarter performance with recent moves to increase its global footprint contributing to growing sales.
Archives for February 7, 2007
Masterfoods vows to cut kids marketing
The owner of Mars and Snickers chocolate brands, Masterfoods, has pledged to stop marketing its products to children younger than 12 - a move that is sure to increase consumer confidence in the brand and appease advertising regulators.
Confectioners urged to target French sugar-free market
Opportunities are rife within the French confectionery sector for those manufacturers willing to invest in innovation targeted at European consumers, according to a report by the US Department of Agriculture (USDA).
Copper alloys surfaces touted as pathogen killers
Three types of alloy surfaces containing at least 90 per cent copper completely eliminate E. coli O157:H7, according to an ongoing UK study of the pathogen-killing properties of the metal.