Branded ingredients need equity, says analyst
The success of branded food ingredients should be measured by their ‘brand equity’, not just their market share, according to a new market insight from Frost & Sullivan.
Archives for August 31, 2008
Rising to the health claims challenge
Europe’s health claim assessment process kicked off with the rejection of almost 90 per cent of the first bunch. But industry must accept its shortcomings if credibility is to be the winner.
New pod-to-pallet chocolate maker takes flavour focus
While bean-to-bar chocolate firms spear consumer demand for 'percentage cocoa content', a new chocolate maker eschews focusing on this trend, instead opting to push the 'Flavour Wheel'.