Uniting consumer insight and marketing success: Report
Most food manufacturers have not yet figured out how to translate consumer insights into effective marketing tactics, according to a new report from the Grocery Manufacturers Association.
Archives for November 5, 2009
Taura takes tiny fruit bits to market
Taura Natural Ingredients is introducing a new line of tiny fruit pieces, opening up new possibilities for moulded chocolates and biscuits to boast real fruit content.
Acid-sensitive gum may fill you up for longer, cut snacking
A solution that forms a gel on entering the acidic environment of the stomach may suppress appetite and offer an interesting opportunity for the burgeoning weight management market.
Antioxidant levels in chocolate show stability - study
The levels of antioxidant activity and flavan-3-ol levels in chocolate products are stable over a controlled shelf life of one year, according to a new study.
Cadbury cites eco concerns for tin swap
Confectionery giant Cadbury is playing up its sustainability initiatives in its seasonal packaging to appeal to consumer demand for a 'green' Christmas.