Archives for October 17, 2010

← 2010

Kelloggs wins industry advertising award

A Kellogg’s Rice Krispies Squares advert won the 2010 gold award for Long Term Effectiveness at the bi-annual IAPI Advertising Effectiveness awards (ADFX) last week.

DISPATCHES FROM IPA 2010

Flexible snap-open pouch claimed to eliminate food waste

By Jane Byrne

A new flexible single portion sachet made from high barrier laminates is said to adhere to consumer demand for easy opening packs and eliminate residual food from the packaging.