Kelloggs wins industry advertising award
A Kellogg’s Rice Krispies Squares advert won the 2010 gold award for Long Term Effectiveness at the bi-annual IAPI Advertising Effectiveness awards (ADFX) last week.
Archives for October 17, 2010
DISPATCHES FROM IPA 2010
Flexible snap-open pouch claimed to eliminate food waste
A new flexible single portion sachet made from high barrier laminates is said to adhere to consumer demand for easy opening packs and eliminate residual food from the packaging.
Tangerine appoints advisors for sweet expansion plans
Tangerine Confectionery has appointed NM Rothschild & Sons to advise the company on future expansion options and opportunities.
Cargill says stevia demand is driving erythritol sales
Stevia sales are raising independent consumer demand for bulk sweetener erythritol, according to ingredients leader Cargill.
Danes hope EFSA likes the smell of breath claim
Danish firm Jemo-Pharm has lodged an article 13.5 health claim dossier linking a reduction in halitosis with consumption of a zinc iron-based supplement.