Mondelez pumps 10% of global marketing into mobile
Mondelez International will inject 10% of its global marketing budget into mobile initiatives including one that pulls insight and innovative ideas from start-up companies and entrepreneurs.
Archives for October 4, 2012
‘M&M's colored’ honey prompts Mars action
Mars France is working with beekeepers to determine whether blue and green honey produced by bees in Northeastern France is caused by its nearby M&M's processing plant.
Sustainable cocoa
Hershey outlines details of cocoa child labor pledge
The Hershey Company has told this site that it plans to work with multiple organizations to meet its recent pledge to use only certified cocoa by 2020, and will communicate progress in annual reports.
Big Interview: Dave McLaughlin, World Wildlife Fund
WWF: Industry should buy into GreenPalm today, or it will struggle to source fully traceable sustainable palm oil tomorrow
Food manufacturers are beginning to realize that buying more GreenPalm certificates now might be the only way to stimulate enough production of sustainable palm oil to make fully traceable products economically viable in future, says the World Wildlife...