Archives for December 3, 2012

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New horizons

Foreign firms must take strategic look at entering China

By RJ Whitehead

The key to winning over Chinese consumers is mastering distribution strategies, according to a new report by Rabobank, which also suggests that the country should be on the radar of European and American processed food companies that are facing flat...

Provexis winner: EU health claims enforcement may dish rotten tomatoes

By Steve Morrison

Steve Morrision was the COO at Provexis when the UK start-up won the EU‘s first ever article 13.5 health claim for its blood circulation-boosting tomato extract called Fruitflow in 2009. The now-consultant has serious qualms about how the EU’s health...