Thin models in chocolate ads tempt consumers to overindulge, study finds
Chocolate adverts portraying ‘ideal’ thin models may tempt even the most restrained of consumers to overindulge, suggest researchers.
Archives for December 5, 2012
December 14 EU health claims crack down: Are B2B comms affected?
December 14 brings the long awaited and widely disputed EU crack down on health claims. That means 222 general function claims are good to go, another 1500 or so prohibited. But what happens to B2B communications?
Intersnack snaps up KP Snacks for undisclosed sum
European Intersnack Group has snapped up United Biscuits’ KP Snacks for an undisclosed sum in a move that will enable the UK firm to 'dedicate focus' to its biscuits business, United Biscuits said.
‘No way back’ from natural colour trend, says Nestlé scientist
The trend toward natural colours for foods, drinks and sweets is here to stay – but raises huge technical challenges, according to Steve Tolliday, principal product technologist at Nestlé’s Product and Technology Centre in York, UK.
Chocolate firm announces factory closure
Chocolate manufacturer Barry Callebaut is to close its Chester plant in a move that could lead to 25 job losses.