Catering to different generations
Capturing the sweet tooth of the Millennials
Candy makers must connect on social media and allow criticism to appeal to the influential Millennials generation aged 13-31.
Archives for February 28, 2013
Dispatches from NCA Miami Conference
‘Experiential retail’ can build confectionery brand loyalty
Speakers at the National Confectioner Associations’ State of the Industry conference are making big noises about creating in-store experiences to boost confectionery sales.
EU sugar quota reform: 2015 v 2020? Is it time to give sugar beet a caning?
On the day 27 associations issued a joint open letter imploring the EU to keep to its word and scrap widely despised sugar quotas across the bloc in 2015 - not 2020 as the sugar industry wants - Tate & Lyle Sugars jumped into the debate by saying neither...
Carmit Candy CEO: Specialty know-how gives bite to functional candy shift
Carmit Candy Industries’ expertize in specialty free-from candy formulations will give a competitive edge to its new line of functional confectionery targeting specific health functions and demographics, it CEO says.