Mondelez enters $45m-a-year marketing deal in Brazil
Mondelez International has entered into a marketing partnership with InnerWorkings in Brazil, one of its priority markets.
Archives for August 11, 2013
FAO confirms food price fall for third month in a row
A third consecutive fall in global food prices during the month of July was largely driven by lower international prices for grains, soy and palm oil, according to the United Nations Food and Agriculture Organization (FAO).
Orkla questions United Confectioners Soviet brand monopoly
Orkla Brands Russia has hit out at Russia’s leading player United Confectioners for keeping a monopoly on former Soviet brands, which were previously produced by every confectionery factory in the country.
It’s official: Promoted and organic tweets drive offline sales, says Twitter, and we can prove it
Is your brand getting some decent bang for the bucks you spend on paid-for (‘promoted’) tweets? The answer, according to a new trial with 35 big names in consumer packaged goods (CPG) including Mondelez, is YES.