Cloetta extends Chewits brand with gift licenses
Swedish confectioner Cloetta has licensed Chewits branded gifting products in the UK to help it raise its brand profile.
Swedish confectioner Cloetta has licensed Chewits branded gifting products in the UK to help it raise its brand profile.
Cargill’s cocoa and chocolate business has launched three tools to help customers manage cocoa price volatility.
Brand licensing in the food industry has becoming increasingly dynamic over the past few years, with the Western European market for co-branded food and beverage products on the rise, according to an expert in the area.
Korean firm Lotte’s recent acquisition of Kazakstan’s leading confectioner forms part of a carefully planned expansion strategy that gives it a “jumping board” to Russia and Central Asia, according to an analyst at Mintel.