Archives for October 13, 2013

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Mars devises strategy for US chocolate consumption to match Western European levels

14-Oct-2013

By Oliver Nieburg

Mars Chocolate North America claims pushing year-round sharing occasions is key to getting US chocolate consumption on par with high levels observed in many Western European nations.

Mondelez secures soccer partnerships ahead of World Cup year

14-Oct-2013

Mondelez International has announced sponsorship deals with the US soccer team, Mexican club team Chivas and three American players including Clint Dempsey.