Archives for October 24, 2013

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Quality key to upping Chinese chocolate consumption, says analyst

25-Oct-2013

By Oliver Nieburg

Premium international brands for China’s increasingly affluent population could be instrumental in raising low domestic chocolate consumption, according to market researchers Canadean.

Hershey expects chocolate ad spending will underpin health of the category

25-Oct-2013

By Oliver Nieburg

Hershey is expecting the chocolate category to increase advertising spend in the next year to promote a growing number of innovations, which will leverage category growth.