Carambar’s Schumacher joke too close to the bone
French candy firm, Carambar, has removed a joke about Michael Schumacher from its packaging after the racing driver’s recent accident put the one liner in a new light.
French candy firm, Carambar, has removed a joke about Michael Schumacher from its packaging after the racing driver’s recent accident put the one liner in a new light.
Exclusive interview with Bob Simpson, COO of Jelly Belly
For a company the size and scope of Jelly Belly—the confectionery giant sells more than 100 flavors in 80 countries (and growing) and across multiple market segments—finding untapped channels in the domestic market has become an “out of the box”...
Food manufacturers, retailers and other food industry players are failing to connect with consumers who are tuning out of mainstream messaging and infesting their own comms channels, says angel investor, business mentor and philanthropist, Mike Greene.
Strong commodity price increases in 2013 impeded growth for the German confectionery, according to the Germany Confectionery Industry Association’s (BDSI’s) annual review.
Palm oil supplier IOI Loders Croklaan surpassed its goal to increase volumes of certified sustainable palm oil to 30% of total European sales last year – and has certified all its plantations to Roundtable for Sustainable Palm Oil (RSPO) standards.