Confectionery marketing a new game in the digital world, says IRI
Shopper insights firm IRI says traditional methods to measure the impact of marketing campaigns on store sales are outmoded in the digital age.
Archives for September 23, 2015
ADM to open first facility built under aegis of new WILD business unit
Archer Daniels Midland is set to open first facility built under the aegis of its new WILD Flavors and Specialty Ingredients business unit. The new facility in Cranbury, NJ, will provide flavor and applications expertise to customers in the thriving New...
Pick your flavor: Colombian cocoa industry discovers 14 new Fino de Aroma cocoa genomes
Fourteen genomes of Colombian Fino de Aroma cocoa have been discovered and analyzed in research that could lead to unique flavors for the chocolate market.